Brice
Association Familiale Mulliez · France
Brice is a French menswear retail chain founded in 1985 by Dominique Marcadé and based in Roubaix. It sells affordable, classic men's clothing from jeans and knitwear to suits.
| Founded | 1985 |
|---|---|
| Founder | Dominique Marcadé |
| Headquarters | Roubaix, France |
| Owner | Association Familiale Mulliez (since 2003) |
| Stores | 207 in France (2018) |
| Website | brice.fr |
What is Brice?
Brice is a French men's clothing retailer founded in 1985 by Dominique Marcadé. Its head office is in Roubaix, in the Hauts-de-France region, a historic centre of French textile retail.
History
The Association Familiale Mulliez, the family group behind several major French retailers, took over the brand in 2003. Brice has since been grouped with fellow menswear chain Jules within the family's fashion businesses.
Products and positioning
Brice offers timeless and smart menswear at accessible prices. Its range covers a complete male wardrobe:
- Jeans and trousers
- T-shirts and sweaters
- Coats and jackets
- Suits
- Underwear
Distribution
The brand operates a large network of its own stores, with 207 shops in France as of 2018 and a presence in four other countries, complemented by its online store.
Why it matters
Brice is one of the established French high street menswear chains whose scale rests on a dense national store network. As part of a family retail group, it reflects the consolidation of mid priced menswear in France and the pressure on store based chains to combine physical retail with e-commerce.
Frequently asked questions
Who owns Brice?
Brice has been owned by the Association Familiale Mulliez since 2003.
Where is Brice based?
Brice is headquartered in Roubaix, in northern France.