29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

GRUBIN

Serbia

GRUBIN is a Serbian footwear brand known for anatomical clogs, slippers and sandals under the GRUBIN Anatomica name. It also makes insoles and foot care aids.

Facts
OriginSerbia
LineGRUBIN Anatomica
Core productsClogs, slippers, sandals
Also offersInsoles and foot care aids
Websitegrubin.rs
Segment
Value
Categories
FootwearAccessories
Sales channels
Own storesE-commerceMarketplaces

What is GRUBIN?

GRUBIN is a Serbian footwear brand trading as GRUBIN Anatomica. It concentrates on comfortable, anatomically shaped shoes for everyday wear at home and outdoors.

Products and positioning

The brand's signature footbed is modelled on the imprint of a healthy foot in sand and is made from flexible, lightweight, natural materials. The range covers women, men and children:

  • Clogs and slippers, including warm and fur-lined styles
  • Sandals and lightweight summer models
  • Sneakers
  • A Professional line for work wear

Beyond footwear, GRUBIN offers foot care products and anatomical aids such as insoles, half insoles, heel lifts and silicone supports, as well as personalised insoles under the Amfit name.

Distribution

GRUBIN sells through its own shops and its online store, and its models are widely listed on Serbian and regional price comparison platforms and marketplaces.

Why it matters

GRUBIN is a well-known domestic name in the Balkan comfort footwear market, combining shoes with orthopaedic accessories in a single health-oriented offer.

Frequently asked questions

What does GRUBIN make?

GRUBIN makes anatomical clogs, slippers, sandals and sneakers, plus insoles and foot care aids.

Where is GRUBIN from?

GRUBIN is a footwear brand from Serbia.

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