HOKA
Deckers Brands · France
HOKA is a running footwear brand founded in Annecy, France, in 2009 and owned by Deckers Brands. It makes road and trail running shoes along with apparel and accessories.
| Founded | 2009, Annecy, France |
|---|---|
| Owner | Deckers Brands (acquired 1 April 2013) |
| Headquarters | Goleta, California |
| Core product | Running shoes |
| Website | hoka.com |
What is HOKA?
HOKA (also written Hoka) is an athletic footwear brand that is mainly known for running shoes. According to Wikipedia, it was founded in 2009 in Annecy, France, by Nicolas Mermoud and Jean-Luc Diard, both former Salomon employees.
History
Deckers Brands acquired HOKA on 1 April 2013. Wikipedia gives the company's headquarters as Goleta, California, and the HOKA website footer carries the Deckers Brands name.
Products and positioning
The official United States website shows a range built around running:
- Road and everyday running shoes, including the Clifton, Bondi, Arahi, Mach, Gaviota, Transport and Challenger models
- Trail shoes such as the Speedgoat
- Waterproof models developed with GORE-TEX
- Kids' shoes, sandals, boots and wide-size and orthopedic footwear
- Apparel such as tops, sports bras, leggings, shorts, jackets, vests and socks, plus hats and accessories
Why it matters
HOKA is a European-founded footwear brand that now operates inside Deckers Brands. Its range extends from running shoes into apparel and accessories, and the brand sells directly to consumers through its own website.
Frequently asked questions
Where is HOKA from?
HOKA was founded in Annecy, France, in 2009, and is now owned by Deckers Brands, headquartered in Goleta, California.
Who founded HOKA?
HOKA was founded by Nicolas Mermoud and Jean-Luc Diard, both former Salomon employees.