14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Hudson London

United Kingdom

Hudson London is a British footwear brand founded in East London in 1990, making shoes and boots designed in Hoxton.

Facts
Founded1990
OriginEast London
Design studioHoxton, London
CategoryFootwear
Websitehudsonshoes.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is Hudson London?

Hudson London is a British footwear brand founded in East London in 1990. Its collections are still designed in Hoxton, and the brand says its irreverent attitude, and its mix of tradition and modernity, comes from the streets of its home city.

Products and positioning

Hudson makes shoes and boots. It is known for experimenting with new treatments and quality leathers, including dip-dyed leathers, and for a signature take on the androgynous look.

  • Shoes and boots
  • Experimental leather treatments
  • Dip-dyed leathers
  • Androgynous styling

Distribution

Hudson London footwear is sold by fashion retailers and online stores, including ASOS, SSENSE, Anthropologie and independent shops such as The Mercantile London.

Why it matters

More than three decades after its start, Hudson remains a design-led East London footwear label with a clear identity built on leather finishing.

The brand's approach centres on the finish of the leather itself, which gives its boots and shoes a recognisable look compared with plainer footwear labels, while the East London roots shape its streetwise tone.

Frequently asked questions

Where is Hudson London from?

Hudson London was founded in East London in 1990 and its collections are still designed in Hoxton.

What does Hudson London sell?

Hudson London sells shoes and boots, known for dip-dyed and other experimental leather treatments.

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