it luggage
it luggage is a UK-designed luggage brand that began in 1985 as a small luggage importer. It makes lightweight suitcases, cabin bags and travel accessories sold in more than 45 countries.
| Founded | 1985 |
|---|---|
| Country | United Kingdom |
| Markets | More than 45 countries |
| New ranges | Over 150 per year |
| Website | itluggage.com |
What is it luggage?
it luggage is a British luggage brand whose products are designed in the UK. It started in 1985 as a small luggage importer and has grown into a global supplier with offices in the UK, the United States, China and Hong Kong.
Products and positioning
The brand is known for lightweight luggage and wide-handle designs, and claims to have developed the world's first expandable hard shell suitcase. Its in-house design teams create more than 150 new ranges each year, and the company holds numerous patented designs.
- Hard and soft shell suitcases
- Cabin luggage and luggage sets
- Children's luggage
- Travel bags and accessories
it luggage targets the value end of the market, focusing on affordability and practicality for mass retail.
Distribution
Products are sold in more than 45 countries through retail partners such as John Lewis, Next, Argos, Primark, Tesco, Walmart and Carrefour, and the company reports having sold over 100 million cases worldwide.
Why it matters
it luggage illustrates a design-led wholesale model, in which a brand builds scale by supplying high street and grocery retailers rather than through its own stores.
Frequently asked questions
Where is it luggage from?
it luggage is a British brand whose luggage is designed in the UK; it started in 1985 as a luggage importer.
Where can I buy it luggage?
It is sold through retailers such as John Lewis, Argos, Primark and Walmart, as well as online.