Spiral
Spiral is a British bag brand making backpacks, crossbody and shoulder bags, duffels and travel bags. It sells through its own online shop, wholesale partners and retailers such as ASOS.
| Country | United Kingdom |
|---|---|
| Core product | Backpacks |
| Collaboration | Barbie (2018) |
| Stockist | ASOS |
| Website | spiraluk.com |
What is Spiral?
Spiral, also known as Spiral UK, is a British bag brand that has been producing bags for more than a decade. It positions itself on quality at fair prices.
Products and positioning
The core of the range is the backpack, complemented by bags for everyday use and travel.
- Backpacks
- Crossbody and shoulder bags
- Duffels and the Traveller Collection
- Edits for weekend and city breaks, office use and adventure
The brand has worked with licensed partners: in 2018 Spiral launched a backpack collection in collaboration with Barbie.
Distribution
- Own online shop at spiraluk.com, pricing in pounds and serving many countries
- A wholesale and business service for trade customers
- Online retailers such as ASOS, which stocks styles like the Highland backpack
Why it matters
Spiral is an example of an accessible bag brand that combines direct online sales with marketplace and wholesale distribution, and uses collaborations to reach younger consumers.
Frequently asked questions
Where is Spiral from?
Spiral is a British bag brand that trades online as Spiral UK.
What does Spiral sell?
Spiral sells backpacks, crossbody and shoulder bags, duffels and travel bags.