29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Wilbur & Gussie

United Kingdom

Wilbur & Gussie is a British handbag label founded in 2005 by Brett Tyne and Lucy Lyons. It is known for statement clutches and handbags with animal inspired details and metallic finishes.

Facts
Founded2005
FoundersBrett Tyne, Lucy Lyons
SpecialismStatement clutches
Name originFounders' pet dog and cat
Websitewilburandgussie.com
Segment
Premium
Categories
BagsAccessories
Sales channels
E-commerceWholesale

What is Wilbur & Gussie?

Wilbur & Gussie is a British accessories brand specialising in clutches and handbags. It was created in 2005 by Brett Tyne and Lucy Lyons, who had studied together in 1985 before reuniting to start the label. The name comes from the founders' pet dog and cat, a nod to the animal themes that run through the collections.

Products and positioning

The brand takes its inspiration from animals, which shows in its prints and hardware. Signature pieces have included:

  • The Edith bag with a bug print
  • The Lily clutch with a gold fox clasp
  • Metallic clutches in gold, silver, bronze and pewter

The label positions its bags as statement pieces for evening and special occasions, at premium accessory price points.

Why it matters

Wilbur & Gussie is an example of an independent British accessories brand built around a single strong product category, the statement clutch, with a recognisable design signature based on playful animal motifs.

Frequently asked questions

Who founded Wilbur & Gussie?

Wilbur & Gussie was founded in 2005 by Brett Tyne and Lucy Lyons.

What does Wilbur & Gussie make?

Wilbur & Gussie makes statement clutches and handbags, often with animal inspired prints and clasps.

All brands