JB Martin
Spartoo · France
JB Martin is a French women's shoe brand with roots going back to 1921, associated with Parisian style. Owned by online retailer Spartoo since 2020, it sells online and through more than 200 partner retailers in France.
| Heritage | Since 1921 |
|---|---|
| Owner | Spartoo (since 2020) |
| Partner retailers | More than 200 in France |
| Focus | Women's footwear |
| Website | jbmartinparis.com |
What is JB Martin?
JB Martin is a French shoemaker with a history of more than a century. The brand presents itself as a reference for Parisian women since 1921 and is known for shoes with a modern yet timeless style.
History
JB Martin dates back to 1921. In 2020 the brand was acquired by Spartoo, the French online fashion and footwear retailer, which has since developed it alongside its own platform. The brand has also moved into franchising to expand its store network.
Products and positioning
The core of the range is women's footwear, from boots to pumps and derbies, designed to combine French style with comfort.
- Women's boots and ankle boots
- Pumps and heeled shoes
- Derbies, loafers and flats
Distribution
JB Martin is sold through more than 200 partner retailers across France, including specialist shoe shops, and through its own online shop. In 2025 the brand ranked first in the shoe store category of a ranking published by Capital magazine.
Why it matters
JB Martin is a clear example of an online retailer acquiring a heritage brand to gain its own product, while keeping the physical retail and wholesale network that gives the label its reach.
Frequently asked questions
Who owns JB Martin?
JB Martin has been owned by the French online retailer Spartoo since 2020.
Where is JB Martin from?
JB Martin is a French shoe brand associated with Parisian style, with a history going back to 1921.