29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Jorge Acuña

Spain

Jorge Acuña is a Spanish couture label led by designer Jorge Acuña from his atelier in Madrid. It creates haute couture, seasonal collections and made-to-measure pieces for private clients.

Facts
DesignerJorge Acuña
AtelierCalle del Almirante, Madrid
FocusHaute couture and made to measure
VisitsBy appointment
Websitejorgeacuna.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Jorge Acuña?

Jorge Acuña is a Madrid fashion house run by the designer of the same name. Its atelier on Calle del Almirante, in the Salesas district, is a creative space for haute couture where the designer works and presents his latest collections.

Products and positioning

The label works at the top end of Spanish fashion, with an offer built on craftsmanship and personal service:

  • Haute couture
  • Pieces from the current season's collection
  • Custom designs made for individual clients
  • Occasion and bridal looks

Its style has been described as exquisite and rooted in classic elegance, and the atelier is regularly cited among the Madrid workshops sought out for bridal and special occasion looks.

Distribution

Clients are received at the Madrid atelier by appointment. The designer also presents collections on the Madrid runway, where his shows have drawn high-profile guests.

Why it matters

Jorge Acuña belongs to a generation of Spanish designers keeping the couture atelier model alive in Madrid, focused on made-to-measure work and a direct relationship with clients rather than mass distribution.

Frequently asked questions

Where is Jorge Acuña's atelier?

The atelier is on Calle del Almirante in the Salesas district of Madrid and opens by appointment.

What does Jorge Acuña make?

Jorge Acuña creates haute couture, seasonal collections and custom designs for individual clients.

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