29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Alvarno

Spain

Alvarno is a Madrid womenswear label created by designers Arnaud Maillard and Álvaro Castejón, who showed their first collection in 2010. It makes luxury ready-to-wear, couture and bridal designs.

Facts
First show2010, Madrid
DesignersArnaud Maillard, Álvaro Castejón
BaseMadrid, Spain
Azzaro tenure2013 to 2016
Websitealvarno.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Alvarno?

Alvarno is a Spanish luxury womenswear label based in Madrid, founded by designers Arnaud Maillard and Álvaro Castejón. The name combines their first names, and their motto is The Light of Madrid and the Spirit of Paris.

History

The label held its first fashion show on 18 February 2010 at the Palacio Fernán Núñez in Madrid. From 2013 to June 2016 the designers were creative directors of the French house Loris Azzaro, and on 10 July 2014 they made their haute couture debut in Paris. Alvarno won the L'Oréal award at MBFW Madrid three times, in September 2014, February 2015 and September 2015.

Products and positioning

Alvarno aims to raise ready-to-wear to luxury through fine fabrics, embroidery and precise pattern-making, with a style it calls baroque minimalism and prêt-à-couture. It also designs bridal pieces.

  • Upcycled archive collection with Mercedes-Benz (2021)
  • Couture designs for a Cartier high jewellery presentation at the Palacio de Liria (2022)

Why it matters

Alvarno is among the Spanish designer labels that bridge Madrid and Paris, and it continues to show at MBFW Madrid.

Frequently asked questions

Who are the designers behind Alvarno?

Alvarno is designed by Arnaud Maillard and Álvaro Castejón, who combined their names for the label.

Where is Alvarno based?

Alvarno is based in Madrid, Spain, and shows its collections at MBFW Madrid.

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