29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Ynésuelves

Spain

Ynésuelves is a Madrid fashion label founded in 2016 by designer Ynés Suelves. It designs and makes womenswear, couture, bridal wear and jewellery, and shows at Mercedes-Benz Fashion Week Madrid.

Facts
Founded2016
DesignerYnés Suelves
BaseMadrid, Spain
RunwayMercedes-Benz Fashion Week Madrid
LinesReady-to-wear, couture, bridal, jewellery
Websiteynesuelves.com
Segment
Luxury
Categories
WomenswearJewelleryAccessories
Sales channels
E-commerceOwn stores

What is Ynésuelves?

Ynésuelves is the eponymous label of Spanish designer Ynés Suelves, founded in Madrid in 2016. Its collections are designed and made in Madrid, and the designer works closely with her mother, María, who is involved with the fabrics.

Products and positioning

The brand describes its style as timeless luxury with a rebellious edge, an elegance with a touch of the hooligan. The focus is on pieces that can be worn every day but are made from high-quality materials with meticulous construction. The offer spans:

  • Ready-to-wear for women
  • Haute couture
  • Bridal wear
  • A jewellery line and accessories

Runway

Ynésuelves presents its collections at Mercedes-Benz Fashion Week Madrid, where it made its debut with an autumn/winter 2022 collection featuring butterflies, stars and mermaids, and has returned with subsequent seasons including autumn/winter 2025.

Why it matters

Ynésuelves is one of the younger names on the Madrid runway calendar, combining couture and bridal with jewellery and ready-to-wear under one designer-led house.

Frequently asked questions

Who is behind Ynésuelves?

Ynésuelves was founded in 2016 by Spanish designer Ynés Suelves, who leads the label from Madrid.

What does Ynésuelves make?

The label makes women's ready-to-wear, haute couture, bridal wear and jewellery.

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