Jorge Bischoff
Jorge Bischoff is a Brazilian premium footwear and accessories brand launched in 2003 by designer Jorge Bischoff, originally from Igrejinha in Rio Grande do Sul. It sells shoes, bags and accessories through more than 110 exclusive stores and multi-brand boutiques abroad.
| Founded | 2003 |
|---|---|
| Founder | Jorge Bischoff |
| Origin | Igrejinha, Rio Grande do Sul, Brazil |
| Stores | More than 110 exclusive stores |
| Franchising | Since 2008 |
| Website | jorgebischoff.com.br |
What is Jorge Bischoff?
Jorge Bischoff is a Brazilian premium footwear label named after its founder, a designer from Igrejinha in Rio Grande do Sul, the heart of the country's shoe industry. Bischoff began his career cutting leather by hand before becoming a designer, and launched the brand bearing his name in 2003.
Products and positioning
The brand designs shoes, bags and accessories, positioned at the premium end of the Brazilian market. It has also extended its name beyond fashion with Bischoff Wines, a line of sparkling and still wines made from Argentine grapes.
Distribution
- More than 110 exclusive stores
- Concept stores in Gramado and on Rua Oscar Freire in São Paulo
- A franchising system launched in 2008
- Presence in more than 60 countries through multi-brand boutiques
Why it matters
Jorge Bischoff is a case of a designer-led brand from the Vale dos Sinos footwear cluster that scaled through franchising, building a national store network within a few years while keeping an export presence in international fashion centres.
Frequently asked questions
Who founded Jorge Bischoff?
The brand was launched in 2003 by Brazilian designer Jorge Bischoff, who comes from Igrejinha in Rio Grande do Sul.
What does Jorge Bischoff sell?
Jorge Bischoff sells premium shoes, bags and accessories, mainly through its own and franchised stores.