LC Waikiki
LC Waikiki Mağazacılık · Turkey
LC Waikiki is a Turkish ready-to-wear and lifestyle retailer headquartered in Istanbul, founded in Paris in 1988 by Georges Amouyal and acquired by Turkey's Tema Tekstil in 1997. It sells affordable clothing through roughly 1,300 stores in about 61 countries and an e-commerce site. It matters as one of the largest value fashion chains operating across Turkey, Europe, the Middle East and beyond.
| Founded | 1988, Paris |
|---|---|
| Founder | Georges Amouyal |
| Owner | LC Waikiki Mağazacılık, held by Turkish families |
| Headquarters | Istanbul, Turkey |
| Stores | About 1,300 in about 61 countries (2024) |
| Website | lcw.com |
What is LC Waikiki?
LC Waikiki is a ready-to-wear and lifestyle retailer headquartered in Istanbul. The operating company is LC Waikiki Mağazacılık, and the group also includes the subsidiaries XSIDE and LCW Home.
History
The brand was founded in Paris in 1988 by Georges Amouyal. In 1997 the Turkish company Tema Tekstil, part of the Taha Group, acquired the brand, and the business has since been built out of Turkey. According to Wikipedia, the shareholding is held mainly by Turkish families: the Küçük family with 47.49 per cent, the Dizdar family with 35.22 per cent, the Kısacık family with 7.21 per cent, the Amouyal family with 6.50 per cent and others with 3.59 per cent. These figures are as reported there and may have changed.
Products and positioning
LC Waikiki sits at the value end of the market and offers clothing for women, men and children, with a lifestyle and home extension through LCW Home. Its pitch is wide assortments at accessible prices for family shoppers.
Business model and distribution
The company reports about 1,300 stores in 2024 across about 61 countries on five continents, including the Americas, Africa, Asia, Europe and the Middle East. Online sales run through its own website and mobile apps. The Turkish homepage shows apps for Google Play, the App Store and Huawei AppGallery, order tracking, WhatsApp customer support, a video-call sign language service and local payment options. Wikipedia cites first-party net online sales of 163.1 million US dollars in 2024, while also giving two inconsistent group revenue figures for that year, so no group revenue figure is stated here.
Why it matters
LC Waikiki is among the most internationally spread fashion retailers to come out of Turkey. It illustrates how a Turkish value retailer with a French origin built a store network across multiple continents while developing its own digital channel, and it is a regular benchmark for value fashion in the region.
Frequently asked questions
Who owns LC Waikiki?
LC Waikiki Mağazacılık is held mainly by Turkish families, with the Küçük family reported at 47.49 per cent. Turkey's Tema Tekstil, part of the Taha Group, acquired the brand in 1997.
Where is LC Waikiki from?
LC Waikiki was founded in Paris in 1988 by Georges Amouyal, but it has been a Turkish company since 1997 and is headquartered in Istanbul.