Lost Ink
Lost Ink is a West London womenswear label that describes its positioning as affordable chic. Since 2014 it has bridged the gap between high street and boutique with modern collections at accessible prices.
| Base | West London |
|---|---|
| Since | 2014 |
| Positioning | Affordable chic |
| Key retailer | ASOS |
| Website | lost-ink.co.uk |
What is Lost Ink?
Lost Ink is a West London womenswear brand. It describes itself as affordable chic and has, since 2014, positioned itself between the high street and the boutique, aiming at customers who want good style without high prices.
Products and positioning
The design approach prioritises personality over chasing trends. The brand selects fabrics carefully and adds distinctive details to give classic British designs a modern update. Typical products include:
- Dresses, including midi and maxi styles
- Skirts and co-ords
- Tops and blouses with details such as puff sleeves and contrast collars
- Pyjama sets and lingerie
- Petite ranges
Prints, shirring and broderie details recur across its collections.
Distribution
Lost Ink sells through its own website and is widely available on ASOS, which carries both its main line and a Lost Ink Petite range in the UK and internationally.
Why it matters
Lost Ink is typical of the London labels that have grown through online marketplaces, combining design detail with value pricing to compete within the fast-moving British womenswear market.
Frequently asked questions
Where is Lost Ink from?
Lost Ink is a womenswear label based in West London.
Where can you buy Lost Ink?
Lost Ink is sold on its own website and through ASOS, including a petite range.