Tu Clothing
Sainsbury's · United Kingdom
Tu is the clothing brand of the British supermarket group J Sainsbury plc, sold inside Sainsbury's stores. It succeeded the earlier Jeff & Co. range designed by Jeff Banks.
| Owner | J Sainsbury plc |
|---|---|
| Predecessor | Jeff & Co., designed by Jeff Banks |
| Segment | Mass market and fast fashion |
| Main channel | Sainsbury's supermarkets |
| Website | tuclothing.sainsburys.co.uk |
What is Tu Clothing?
Tu is the clothing brand owned and operated by J Sainsbury plc, the British supermarket group. It is sold in many Sainsbury's supermarkets alongside general merchandise rather than through a large standalone store network.
History
Reference sources identify Jeff & Co., designed by Jeff Banks, as the predecessor of Tu. A May 2011 advertising campaign for TU is documented, but the launch year of the brand was not confirmed in the source used for this profile and is therefore not stated.
Business model and distribution
Tu is sold mainly in Sainsbury's supermarkets. Sainsbury's operates clothing distribution centres in Bedford and Shire Park, Worcestershire. No standalone Tu store count is given in the sources used, and the brand's online sales are not covered by them.
- Owner: J Sainsbury plc
- Main channel: in-store ranges in Sainsbury's supermarkets
- Logistics: clothing distribution centres in Bedford and Shire Park, Worcestershire
Why it matters
Tu is one of the main supermarket clothing brands in the United Kingdom, alongside George at Asda and F&F at Tesco. It shows how food retailers use their customer traffic and store space to sell value fashion.
Frequently asked questions
Who owns Tu Clothing?
Tu is owned and operated by J Sainsbury plc, the British supermarket group, and is sold mainly inside Sainsbury's stores.
What came before Tu?
Reference sources identify Jeff & Co., a range designed by Jeff Banks, as the predecessor of Tu.