Threadbare

Threadbare is a Manchester fashion brand that supplies clothing and accessories for the whole family. Founded in 2017 as a contemporary menswear label, it now covers menswear, womenswear, childrenswear and accessories, including accessories for dogs.

What is Threadbare?

Threadbare is a fashion brand based in Manchester, United Kingdom. It describes its offer as "fashion for every family", spanning menswear, womenswear and childrenswear alongside accessories, including fashionable accessories for dogs.

History

The brand was founded in 2017 as a contemporary menswear label and has since broadened its range to cover women, children and the wider household. It has been moving towards a more premium aesthetic and a higher price point.

Products and positioning

Threadbare sells everyday casual and fashion clothing for the whole family. A notable step was a limited edition Threadbare X RHS Lindley collection created with the Royal Horticultural Society ahead of the RHS Flower Show Tatton Park in Cheshire. The eight piece capsule of tops, trousers and a dress, each in two colourways, was the brand's first collection sold exclusively on its own website.

Distribution

Threadbare combines its own e-commerce site with a broad wholesale and marketplace footprint. Its stockists have included:

• Next
• ASOS
• New Look
• Burton
• Debenhams

Why it matters

Threadbare illustrates how a young value brand can scale quickly through multi-retailer distribution while using licensed collaborations and exclusive drops to build traffic to its own direct channel.

Frequently asked questions

Where is Threadbare from?

Threadbare is a fashion brand from Manchester in the United Kingdom, founded in 2017.

Where can I buy Threadbare clothing?

Threadbare sells through its own website, threadbare.com, and through UK retailers such as Next, ASOS and New Look.

All brands