boohooMAN
boohooMAN is a British online fast fashion menswear brand from the boohoo business, which launched menswear in 2013 and a dedicated boohooMAN site in 2016. It sells trend led clothing, footwear and accessories for young, price conscious men.
| Menswear launch | 2013 |
|---|---|
| Standalone brand | 2016 |
| Origin | Manchester, UK |
| Channel | Online only |
| Website | boohooman.com |
What is boohooMAN?
boohooMAN is the menswear brand of boohoo, the online fashion retailer from Manchester. Boohoo introduced an in house menswear line in 2013 aimed at trend led rather than brand led, price conscious customers aged 16 to 24. boohooMAN followed in 2016 as a dedicated menswear destination with its own tailored offers and content.
Products and positioning
The brand sells a broad fast fashion assortment for men:
- Men's clothing
- Footwear and accessories
- Trend led styles at value price points
Distribution
boohooMAN is a pure play online brand with no store estate, selling through its own website rather than physical stores.
Why it matters
boohooMAN is one of the UK's best known online menswear fast fashion brands. Splitting menswear into a standalone site allowed boohoo to market directly to young men with dedicated content, a model that other online fashion groups have used to build separate brand identities for different customer groups.
Frequently asked questions
Is boohooMAN part of boohoo?
Yes. boohooMAN is the menswear brand of boohoo, launched as a dedicated menswear site in 2016.
What does boohooMAN sell?
boohooMAN sells trend led men's clothing, footwear and accessories at value prices online.