14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Macarena

Spain

Macarena is a Spanish footwear brand from Arnedo in La Rioja that has made handmade espadrilles since 1996. It also produces home slippers and a street range of loafers, Mary Janes and sneakers.

Facts
Founded1996
Based inArnedo, La Rioja
ArtisansMore than 50
SpecialismHandmade espadrilles
Websitemacarenashoes.com
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerceWholesale

What is Macarena?

Macarena is a shoe brand based in Arnedo, La Rioja, one of Spain's footwear centres. It was born in 1996 out of a family business founded in the 1970s and manufactures its products entirely in Arnedo.

Products and positioning

Espadrilles are the core of the brand, made 100 percent by hand. Over 50 artisans work in its workshops, and a single pair can involve up to 15 specialised craftspeople. The range includes:

  • Wedge, flat and platform espadrilles
  • Espadrilles with ribbons or ankle straps
  • Home slippers
  • Loafers, Mary Janes and sneakers in the Street line

Materials include biodegradable jute, certified organic cotton and chrome free leather, with vegan synthetic fur for winter and house shoes. Components are sourced locally or nationally wherever possible.

Distribution

Macarena sells through its own online shop and supplies retailers through a professional access portal.

Why it matters

Macarena shows how a traditional Spanish craft product can be built into a branded, design led footwear label while keeping production in its home region. Since 2017 the company has also run a charity event supporting education and health projects in Ethiopia.

Frequently asked questions

Where are Macarena espadrilles made?

Macarena espadrilles are handmade in Arnedo, La Rioja, Spain.

What does Macarena sell?

Macarena sells handmade espadrilles, home slippers and a street range of loafers, Mary Janes and sneakers.

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