29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Macario Jiménez

Mexico

Macario Jiménez is a Mexican designer label founded by Guadalajara-born designer Macario Jiménez, who presented his first collection in 1994. Based in Mexico City, it is known for feminine, almost architectural dresses and bridal wear.

Facts
DesignerMacario Jiménez
BornGuadalajara, Jalisco
First collection1994
ShowroomLomas de Chapultepec, Mexico City
Websitemacariojimenez.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own storesE-commerceDepartment stores

What is Macario Jiménez?

Macario Jiménez is a Mexican womenswear label created by the designer of the same name, who was born in Guadalajara, Jalisco. He studied fashion design at the Istituto Marangoni in Italy and worked for the Italian brand Lo Giudice before returning to Mexico to launch his own label, presenting his first collection in 1994.

Products and positioning

The brand is known for femininity and for designs often described as almost architectural, with lightness and an ethereal quality as signature traits. Dresses are at the centre of the offer, with some pieces taking around 150 hours of work. Recurring details include:

  • Ruffles and pleats
  • Gauze flowers
  • Light, floating fabrics

Alongside runway and resort collections, the house offers a bridal line.

Distribution

Macario Jiménez receives clients at a showroom in Lomas de Chapultepec, Mexico City, and sells through an online store. The designer has also created a collection for the Mexican department store Liverpool.

Why it matters

With a career spanning more than three decades, Macario Jiménez is one of the established names of Mexican designer fashion, combining Italian training with a distinctive approach to the dress.

Frequently asked questions

Who is Macario Jiménez?

Macario Jiménez is a Mexican fashion designer from Guadalajara, trained at the Istituto Marangoni, who launched his own label in 1994.

What is Macario Jiménez known for?

He is known for feminine, almost architectural dresses with ruffles, pleats and gauze flowers, and for bridal wear.

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