29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Benito Santos

Mexico

Benito Santos is a Mexican fashion designer and label known for gowns, dresses and suits with classic, feminine silhouettes. He presents regularly at Mercedes-Benz Fashion Week Mexico City.

Facts
CountryMexico
DesignerBenito Santos
SpecialtyGowns, dresses, suits, bridal
ShowsMercedes-Benz Fashion Week Mexico City, Miami Fashion Week
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Benito Santos?

Benito Santos is a designer and fashion label from Mexico. He is known for dressing the Mexican First Lady Angelica Rivera de Pena and the former Miss Universe Ximena Navarrete.

Products and positioning

His work centres on gowns, A-line dresses and suits with classic, feminine silhouettes. He has also designed an exclusive wedding collection for the Grand Velas Riviera Nayarit resort and launched ready-to-wear wedding dresses.

Collections and shows

For the 25th edition of Mercedes-Benz Fashion Week Mexico City he showed a spring/summer collection of more than 50 looks. It drew on the golden age of Mexican film and the filmmaker Gabriel Figueroa, in a palette dominated by black and white, with spandex combined with prints by the artist Carmen Plaza. The show used a 360 degree runway so that guests could see each piece from every side.

Santos has also returned to Miami Fashion Week, presenting a cruise 2023 collection titled Maria Mia.

Why it matters

Benito Santos is a recognised name in Mexican high-end fashion, combining national cultural references with eveningwear and bridal design.

Frequently asked questions

Where is Benito Santos from?

Benito Santos is a fashion designer and label from Mexico, showing in Mexico City.

What does Benito Santos design?

He designs gowns, A-line dresses, suits and wedding dresses with classic, feminine silhouettes.

All brands