14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

MALLET

United Kingdom

MALLET is a London footwear and clothing brand founded in 2015. It makes trainers, smart shoes, boots, slides and sandals, alongside T-shirts, socks and shoe care, identified by a metal heel clip.

Facts
Founded2015, London
CategoryFootwear and menswear
SignatureMetal heel clip
StockistsSelfridges, Harrods, Nordstrom, Saks Fifth Avenue
Websitemallet.com
Segment
Premium
Categories
FootwearMenswearAccessories
Sales channels
E-commerceDepartment storesWholesale

What is MALLET?

MALLET, also known as Mallet London, is a British footwear brand launched in London in 2015. The brand describes itself as shaped by the city and still evolving from its London foundation. It began in men's footwear and has since extended into women's and children's shoes and a premium men's clothing collection, which debuted in 2019.

Products and positioning

The range covers trainers, smart shoes, slides, heels, sandals and boots, complemented by T-shirts, socks, shoe care and gift cards. A recognisable design detail is the metal heel clip fitted to its shoes. The brand has also promoted a 3D-printed shoe range made with Zellerfeld and a collaboration with Detroit.

  • Leather Working Group certified leathers
  • GRS certified textiles
  • Recycled or FSC packaging where possible
  • Re_Skinned, a circular programme that gives products a second life

Distribution

MALLET sells through its own online store in pounds, dollars and euros and is stocked by department stores including Selfridges, Harrods, Nordstrom and Saks Fifth Avenue. It has appeared at Paris Fashion Week and partnered with names from sport, music and culture.

Why it matters

MALLET shows how a young London label can build a premium footwear business around one distinctive hardware detail, combining department store wholesale with direct online sales in several currencies and a stated focus on certified materials and circularity.

Frequently asked questions

Where is MALLET from?

MALLET is a British brand launched in London in 2015.

What does MALLET sell?

MALLET sells trainers, smart shoes, boots, slides and sandals, plus T-shirts, socks and shoe care.

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