Mou
Mou is a London footwear brand founded in 2002 by Shelley Tichborne. It makes hand-crafted footwear in natural fibres, best known for its sheepskin winter boots.
| Founded | 2002 |
|---|---|
| Founder | Shelley Tichborne |
| Headquarters | London |
| Materials | Natural fibres, sheepskin |
| Website | mou.com |
What is Mou?
Mou is a footwear company founded in London in 2002 by Shelley Tichborne. The brand creates hand-crafted footwear and accessories in natural fibres and remains headquartered in London.
Products and positioning
Mou is best known for its sheepskin boots, which combine warmth with decorative details such as crochet stitching. The Eskimo boot is one of its recognisable styles. Beyond winter boots, the brand offers other shoe styles and accessories built around the same focus on natural materials and handcraft.
- Sheepskin and winter boots
- Other shoe styles
- Accessories
The products are positioned in the premium segment and sit between technical winter footwear and fashion.
Distribution
Mou sells through its own online store and through luxury and fashion retailers internationally, including multi-brand online platforms in Europe and the United States.
Why it matters
Mou is one of several brands that turned the sheepskin boot from a functional cold-weather item into a fashion product, differentiating itself through handcraft and decorative finishes.
Frequently asked questions
Who founded Mou?
Mou was founded in London in 2002 by Shelley Tichborne.
What is Mou known for?
Mou is known for hand-crafted sheepskin boots made in natural fibres, such as its Eskimo boot.