Naked Wolfe
Naked Wolfe is a footwear brand launched in 2017 by Australian siblings Bronte, Cody and Cooper Mance. It is known for bold platform sneakers, boots and heels for women and men, sold online and through department stores.
| Founded | 2017 |
|---|---|
| Founders | Bronte, Cody and Cooper Mance |
| Signature | Platform sneakers |
| Stockists | Selfridges, Nordstrom, Printemps |
| Website | nakedwolfe.com |
What is Naked Wolfe?
Naked Wolfe is a footwear label founded in November 2017 by siblings who grew up in Melbourne, working in their father's shoe shop. As teenagers, Bronte, Cody and Cooper Mance moved to China to run a footwear wholesale business with their older brother, before launching Naked Wolfe in London. The founders have been named Forbes 30 Under 30 honourees.
Products and positioning
The brand is best known for its chunky platform silhouettes, in particular a retro, 1990s-inspired stompy trainer that appeals to Gen Z and millennial shoppers. The founders spent 18 months developing the first collection, with a focus on fit, finish and silhouette.
The range covers sneakers, boots, heels, flats, slides, sandals and loafers for women and men, plus accessories such as bags, cardholders, sunglasses, socks, jewellery and headwear.
Distribution
Naked Wolfe began as a direct-to-consumer brand and ships worldwide from fulfilment hubs in the USA, Europe and the UK. It is also stocked by retailers including Selfridges, Flannels, Bloomingdale's, Nordstrom and Printemps, and has opened a branded shop within Selfridges Oxford Street.
Why it matters
The brand illustrates how a digital-first footwear label with a single recognisable silhouette can scale into major department stores within a few years.
Frequently asked questions
Who founded Naked Wolfe?
Naked Wolfe was founded by the Australian siblings Bronte, Cody and Cooper Mance.
What is Naked Wolfe known for?
The brand is known for chunky platform sneakers and boots with a 1990s feel, sold for both women and men.