LAVAIR
LAVAIR is an independent premium trainer label founded in London at the end of 2019. It makes luxury sneakers and caps, best known for its EXO model and a SEGA Mega Drive collaboration.
| Founded | 2019 |
|---|---|
| Origin | London, United Kingdom |
| Signature model | EXO |
| Notable collaboration | SEGA Mega Drive, 2021 |
| Website | lavairbrand.com |
What is LAVAIR?
LAVAIR is an independent trainer brand founded at the end of 2019 by three London creatives. The founders had more than fifteen years of experience producing trainers for major players in the footwear industry before starting their own label.
Products and positioning
The brand positions its trainers as luxury sneakers that combine style, fit and substance. Its best-selling model is the EXO, which features a hi-tensile nylon upper, a thermoplastic polyurethane eye-stay and a weather-resistant toe guard.
- Nappa leather and suede alongside technical nylon, KPU and TPU
- Handmade piping around the lace eye stays, a technique associated with high-end Italian footwear
- A streetwear-inspired outsole with outdoor trekker details
- Caps alongside footwear
Collaborations
In July 2021 LAVAIR released a limited four-piece collection with SEGA, themed around the Mega Drive console, with two trainer styles and matching caps. The same year the brand was shortlisted at the Drapers Footwear Awards for Best New Brand and Men's Footwear Brand of the Year.
Why it matters
LAVAIR shows how industry insiders can build a direct-to-consumer sneaker label, using material quality and licensed collaborations to compete in the premium trainer market.
Frequently asked questions
Who founded LAVAIR?
LAVAIR was founded at the end of 2019 by three London creatives with over fifteen years of experience producing trainers for major brands.
What is LAVAIR known for?
It is known for premium trainers, especially the EXO model, and a limited edition SEGA Mega Drive collaboration released in 2021.