Miista
Miista is a London-based footwear brand founded in 2010 by Spanish designer Laura Villasenin. It makes women's shoes, accessories and, since 2021, ready-to-wear, produced mainly in Spain and Portugal.
| Founded | 2010 |
|---|---|
| Founder | Laura Villasenin |
| Headquarters | London, United Kingdom |
| Production | Spain and Portugal |
| Largest market | United States |
| Website | miista.com |
What is Miista?
Miista is a footwear and fashion brand headquartered in London. It was founded in 2010 by Laura Villasenin, a Spanish designer who moved to the United Kingdom to study fashion design and shoemaking.
Products and positioning
Miista started with footwear and has expanded into accessories and ready-to-wear. Its clothing line launched in 2021 and includes denim, dresses, knitwear, swimwear and tops.
Manufacturing is based in Europe, mainly in Spain and Portugal. The company operates a clothing factory in Galicia, sources textiles from southern Europe, and was building a second factory in A Coruña as of 2025.
Distribution
Miista sells through its own website and stores as well as through wholesale partners. Direct-to-consumer sales account for the majority of its business, and the United States has become its largest market, leading the company to expand its US warehousing and fulfilment. It has also used pop-ups, including a month-long store in Paris in 2022.
Why it matters
Miista illustrates how a designer footwear label can grow into a broader fashion brand while keeping production close to home in Europe and relying on a strong direct-to-consumer channel.
Frequently asked questions
Who founded Miista?
Miista was founded in 2010 by Spanish designer Laura Villasenin.
Where are Miista shoes made?
Miista manufactures in Europe, mainly in Spain and Portugal.