Mansur Gavriel
United States
Mansur Gavriel is a New York accessories brand founded by designers Rachel Mansur and Floriana Gavriel, known for minimalist, logo-free bags in vegetable-tanned leather. Its bucket bag became one of the defining accessories of the mid-2010s. The brand designs in New York and manufactures in Italy.
| Founded | 2012 |
|---|---|
| Founders | Rachel Mansur and Floriana Gavriel |
| Headquarters | New York, United States |
| Production | Italy |
| Signature product | Bucket bag |
| Website | mansurgavriel.com |
What is Mansur Gavriel?
Mansur Gavriel is a fashion accessories label that sells bags, shoes and small leather goods, and has also offered ready-to-wear. Its official website describes the brand as designed in New York City and made in Italy, with a focus on durability and lasting appeal. The design language is minimal, with clean shapes, contrasting interior colours and no prominent logos.
History
The label was founded by Rachel Mansur and Floriana Gavriel, who met while studying and launched their first collection of leather bags in the early 2010s. The bucket bag quickly built waiting lists and became a widely copied silhouette. WWD reported on the brand's expansion into shoes and sandals around 2015, a planned New York pop-up in 2016 described as its first stand-alone retail venture, and a debut ready-to-wear collection for autumn 2017. The brand has also filed design patents for its products.
Products and positioning
Mansur Gavriel is positioned in the premium segment, with prices below those of the major luxury houses. Its current range includes:
- Bucket, tote, shoulder and crossbody bags
- Mini bags, clutches and small leather goods
- Ballerinas, flats, loafers, sandals and heels
- Monogram personalisation and a resale offer
Business model and distribution
The brand sells directly through its own e-commerce site, which ships to many countries, and through stockists, including department stores and multi-brand boutiques. It has also used pop-up stores and retail partnerships, such as a 2015 collaboration with the Paris concept store Colette. Ownership details beyond the founders were not documented in the sources consulted.
Why it matters
Mansur Gavriel is one of the clearest examples of a digitally native era accessories label built on a single breakout product and social media visibility. It helped shift demand towards quiet, logo-free leather goods and influenced a wave of independent bag brands that followed.
Frequently asked questions
Who founded Mansur Gavriel?
Mansur Gavriel was founded by the designers Rachel Mansur and Floriana Gavriel. The brand is based in New York and manufactures its products in Italy.
Where are Mansur Gavriel bags made?
According to the brand's official website, its products are designed in New York City and made in Italy. The bags are known for their vegetable-tanned leather.