Mariano
Mariano is a Portuguese shoe brand founded in 1945 as a small family business in Oliveira de Azeméis. It makes luxury handcrafted shoes, sold through its Lisbon store and online, with a large share of online sales exported.
| Founded | 1945 |
|---|---|
| Headquarters | Oliveira de Azeméis, Portugal |
| Store | Rua Castilho, Lisbon |
| Key export markets | Saudi Arabia, UAE, Kuwait |
| Website | marianoshoes.com |
What is Mariano?
Mariano, also known as Mariano Shoes, is a Portuguese footwear brand based in Oliveira de Azeméis, in the north of the country. It was founded in 1945, near the end of the Second World War, as a small family business.
History
The company marked its 80th anniversary in November 2025. Around that milestone it refreshed its brand identity, positioning itself as modern heritage and building on its tradition of craftsmanship.
Products and positioning
Mariano makes luxury handcrafted shoes, with an emphasis on quality, craftsmanship and tradition. The brand is part of the made in Portugal footwear sector and has extended its offer beyond its classic styles.
Distribution
Mariano runs one physical store on Rua Castilho in Lisbon, serving both local customers and tourists, and sells online. About half of online sales are exported:
- Main overseas markets: Saudi Arabia, the United Arab Emirates and Kuwait
- Followed by the United States and Canada
- Largest European markets: Spain and Germany
Why it matters
Mariano shows how a heritage Portuguese shoemaker can use e-commerce to reach distant markets such as the Gulf, while a single flagship in Lisbon anchors the brand's identity.
Frequently asked questions
Where is Mariano from?
Mariano is a Portuguese shoe brand based in Oliveira de Azeméis.
When was Mariano founded?
Mariano was founded in 1945 as a small family business.