Mizalle
Mizalle is a Turkish women's fashion brand founded in 2018 that began online and expanded into physical stores in 2022. It sells dresses, tunics, outerwear, denim and accessories through its own website, stores and online marketplaces.
| Founded | June 2018 |
|---|---|
| Origin | Turkey |
| Company | Kandilli Tekstil Pazarlama A.Ş. |
| Physical retail since | 2022 |
| Website | mizalle.com |
What is Mizalle?
Mizalle is a women's clothing and accessories brand from Turkey, operated by Kandilli Tekstil Pazarlama A.Ş. Founded in June 2018, the brand describes fashion as a way of life and draws inspiration from nature and the simplicity of natural things.
History
Mizalle started as an online brand and moved into physical retail in 2022. By the end of that year it had 25 stores in Turkey and abroad. For spring/summer 2023 it collaborated with actress Biran Damla Yılmaz on a seasonal collection.
Products and positioning
The range covers a broad women's wardrobe at accessible prices, including:
- Everyday, occasion and evening dresses and jumpsuits
- Tunics, shirts, blouses, knitwear and sweatshirts
- Trousers, skirts and denim
- Coats, trench coats, jackets, vests and abayas
- Shoes, bags, scarves and perfume
The brand also offers plus sizes and runs a membership programme, Mizalle Club.
Distribution
Mizalle sells through its own online shop, its store network and a franchise programme, and is also available on marketplaces such as Trendyol in Turkey and Namshi in the Gulf region.
Why it matters
Mizalle reflects the rise of digitally born Turkish womenswear brands that scale quickly online before opening stores, and that use regional marketplaces to reach customers in the Middle East.
Frequently asked questions
Where is Mizalle from?
Mizalle is a Turkish women's fashion brand founded in 2018.
What does Mizalle sell?
Mizalle sells women's clothing such as dresses, tunics, outerwear and denim, plus shoes, bags and accessories.