14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Natural World

Gromo World · Spain

Natural World is a Spanish ecological footwear brand from Arnedo in La Rioja, owned by the company Gromo World. It makes shoes for the whole family using a vulcanised process, natural rubber and organic cotton.

Facts
CompanyGromo World
LocationArnedo, La Rioja, Spain
MaterialsNatural rubber, organic cotton
Export markets56 countries
Websitenaturalworldeco.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is Natural World?

Natural World is a footwear brand from Arnedo, La Rioja, one of Spain's best-known shoemaking regions. It belongs to the Spanish company Gromo World, which also owns the children's footwear brand Cienta.

Products and positioning

Natural World makes footwear for the whole family, from canvas sneakers to espadrilles. Gromo World describes its shoes as ecological and made with a traditional vulcanised process.

  • Natural, recyclable rubber soles
  • Organic cotton uppers
  • Traditional vulcanised construction

The brand has exhibited at Pitti Uomo in Florence and is stocked by ethical retailers such as Ethical Superstore in the UK.

Distribution

Gromo World exports to 56 countries, selling through wholesale partners as well as the brand's own online shop.

Why it matters

Natural World shows how a family footwear business in a traditional Spanish cluster can use natural materials and established manufacturing techniques to compete in the growing market for sustainable shoes.

Frequently asked questions

Where are Natural World shoes made?

Natural World comes from Arnedo in La Rioja, Spain, a traditional shoemaking region.

Who owns Natural World?

Natural World belongs to the Spanish company Gromo World, which also owns the children's brand Cienta.

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