New Girl Order
New Girl Order is a British womenswear label that specialises in bold, personality-packed casual clothing. It is best known for graphic T-shirts, T-shirt dresses and co-ords, including a Curve range.
| Country | United Kingdom |
|---|---|
| Category | Casual womenswear |
| Signature | Bold graphic prints |
| Size range | Includes Curve |
| Website | newgirlorder.com |
What is New Girl Order?
New Girl Order is a young womenswear label that, in its own words, specialises in all things bold and daring with a personality-packed collection for every occasion. It is widely sold through the online retailer ASOS, as well as through its own website.
Products and positioning
The brand focuses on relaxed, casual pieces with strong graphics and playful motifs:
- Oversized T-shirts and T-shirt dresses with logo and graphic prints such as cherries, bears and poodles
- Printed co-ord sets, including crop tops with wide-leg trousers
- Terry towelling and jersey loungewear
- A Curve line extending the range into larger sizes
Fabrics include soft cotton jersey, with relaxed and loose cuts that suit its casual, statement-led aesthetic.
Why it matters
New Girl Order is representative of the many small labels that reach young shoppers mainly through large fashion marketplaces. Graphic-led collections and inclusive sizing allow such brands to stand out within crowded online assortments and resale platforms.
Frequently asked questions
What does New Girl Order sell?
New Girl Order sells casual womenswear such as graphic T-shirts, T-shirt dresses, hoodie dresses and printed co-ord sets.
Where can I buy New Girl Order?
The brand is sold through its own website and through the online retailer ASOS.