Blue Vanilla
United Kingdom
Blue Vanilla is a womenswear brand based in London. It signed a deal in April 2022 to sell on the TV home shopping channel Ideal World.
| Based in | London, United Kingdom |
|---|---|
| Category | Womenswear |
| Price range (SS22) | 16 to 40 pounds |
| Channel deal | Ideal World, April 2022 |
What is Blue Vanilla?
Blue Vanilla is a womenswear brand based in London, according to a trade report dated 11 April 2022.
Products and positioning
The brand sells women's fashion. The Ideal World deal covers its Spring/Summer 2022 collection, with garments priced from 16 to 40 pounds. Daniel Baker, Head of Ecommerce at Blue Vanilla, gave the brand's mission as Never get bored of new.
Distribution
Blue Vanilla agreed to sell through Ideal World, a multi channel home shopping retailer, across TV, social and web platforms. It was the brand's first appearance on a TV home shopping channel. Ideal World broadcasts on Sky, Freeview, Freesat, Virgin and late night ITV, and also operates its own websites.
Why it matters
The deal shows a fashion label using television shopping as an additional channel next to online sales.
Frequently asked questions
Where is Blue Vanilla from?
Blue Vanilla is a womenswear brand based in London.
What does Blue Vanilla sell?
Blue Vanilla sells women's fashion, with its Spring/Summer 2022 pieces priced from 16 to 40 pounds.