Miss Selfridge
ASOS · United Kingdom
Miss Selfridge is a British womenswear brand owned by ASOS since 2021. ASOS bought it from the collapsed Arcadia Group for £265 million together with Topshop, Topman and HIIT, without taking on the stores.
| Owner | ASOS, since 2021 |
|---|---|
| Acquired | 1 February 2021, from Arcadia Group administration |
| Previous owner | Arcadia Group (from July 1999) |
| Segment | Mass market and fast fashion |
| Website | missselfridge.com |
What is Miss Selfridge?
Miss Selfridge is a British womenswear brand. Arcadia Group acquired it in July 1999 from Sears plc. Reference sources give no founding year or founder, so none is stated here.
Sale to ASOS
After Arcadia Group entered administration on 30 November 2020, ASOS bought the Miss Selfridge brand on 1 February 2021. One source describes a £265 million price for the brands in the deal, plus £65 million for current and pre-ordered stock, and notes that ASOS did not take on the stores. Another report puts the Topshop, Topman and Miss Selfridge deal at £330 million in total.
Ownership today
Reference sources list Miss Selfridge among ASOS's subsidiaries and report no later sale, although the group's portfolio should be checked for changes after 2021. José Antonio Ramos Calamonte is listed as ASOS chief executive.
Miss Selfridge and technology
As a brand within ASOS it sits inside an online retailer that has built visual search, personalisation and virtual fitting. Style Match (2017) uses computer vision to suggest items from uploaded images, deep learning models support personalisation since early 2018, and a virtual fitting room with Zeekit (2018) and See My Fit (2019) show garments on digital body representations. The sources do not state how far each of these tools applies to Miss Selfridge specifically.
Why it matters
Miss Selfridge is one of the former Arcadia high street names that moved to an online-only owner. Its story shows how brand value can outlast a store estate.
Frequently asked questions
Who owns Miss Selfridge?
Miss Selfridge is owned by ASOS, which bought the brand from the collapsed Arcadia Group in February 2021. The stores were not part of the deal.
Is Miss Selfridge still available?
The brand continues under ASOS, which bought the brand name and stock but not the Arcadia stores. Sales are therefore online-focused.