Misspap
boohoo group · United Kingdom
Misspap is a British online womenswear brand owned by boohoo group. It is a pureplay digital label selling fast fashion for women.
| Country | United Kingdom |
|---|---|
| Owner | boohoo group |
| Channel | Online only |
| Category | Womenswear |
| Website | misspap.com |
What is Misspap?
Misspap is a UK online fashion brand selling womenswear. It operates as a pureplay label, trading through digital channels rather than physical stores.
History
The British online retailer boohoo group acquired Misspap, describing it as a women's pureplay fashion brand. The deal added it to the group's portfolio of digital fashion brands.
Products and positioning
Misspap sells trend led women's clothing at value prices for a young female customer. At the time of the acquisition, industry analysts suggested the brand could become boohoo's go to label for casualwear, distinguishing it from sister brands that are better known for going out clothing. As a pureplay label it relies entirely on its website to reach customers, mirroring the digital model of its parent group.
Why it matters
Misspap illustrates the multi brand strategy of online fast fashion groups, which acquire digital labels to reach distinct customer segments while sharing sourcing, logistics and technology.
Frequently asked questions
Who owns Misspap?
Misspap is owned by the British online fashion group boohoo.
Does Misspap have stores?
No. Misspap is a pureplay brand that sells online rather than through physical stores.