NUBU
NUBU is a Hungarian designer fashion label founded in 2007 and led by Judit Garam. The Budapest brand makes clothing and textiles known for clean lines, soft colours and high-quality craftsmanship.
| Founded | 2007 |
|---|---|
| Owner | Judit Garam |
| Headquarters | Budapest, Hungary |
| Flagship | Zen Store, Andrassy Avenue |
| Website | nubustudio.com |
What is NUBU?
NUBU is a Hungarian fashion brand founded in 2007 and owned by designer Judit Garam. Based in Budapest, it has built a reputation for timeless minimalism, attention to detail and a design language rooted in Hungarian traditions. Its pieces are characterised by clean lines, soft colours and high-quality craftsmanship.
Products and positioning
The label designs clothing and wearable textiles positioned in the upper segment of the Hungarian fashion market. Collaborations with artists are a recurring part of its work. A collection created with Hungarian visual artist Istvan Dukai featured textiles embellished with his artworks in a restrained monochrome palette, contrasting soft natural fabrics with more structured materials.
NUBU has also launched a sub-brand, A(R)TYPICAL Nude by Nubu, created with Timea Buday Kollarik and introduced on World Autism Day. Its graphics are made by young artists with autism, and its first collection used sustainable materials and was produced in Hungary.
Distribution
The brand sells through its own physical stores, including the flagship Zen Store on Andrassy Avenue in Budapest, and through its online shop.
Why it matters
NUBU is one of the established names of contemporary Hungarian design, showing how a Central European label can combine a minimalist aesthetic, local production and social purpose within its brand identity.
Frequently asked questions
Where is NUBU from?
NUBU is a Hungarian fashion brand based in Budapest, where its flagship Zen Store is located on Andrassy Avenue.
Who is behind NUBU?
The brand was founded in 2007 and is owned and led by Hungarian designer Judit Garam.