Oxxo
Oxxo is a Turkish fashion brand founded in Istanbul in 1993. It sells affordable everyday clothing, originally focused on womenswear, through more than 50 stores.
| Founded | 1993 |
|---|---|
| Origin | Istanbul, Turkey |
| Stores | More than 50 (2023) |
| Focus | Everyday basics, originally womenswear |
| Website | oxxo.com.tr |
What is Oxxo?
Oxxo is a Turkish clothing brand and retailer founded in Istanbul in 1993. It began as a womenswear label and has grown into a chain offering basic, everyday wardrobe pieces.
Products and positioning
The range centres on accessible everyday fashion: shirts, trousers, jeans and knitwear in a calm colour palette of beige, grey and olive. The emphasis is on versatile basics rather than statement pieces, aimed at a broad audience looking for affordable wardrobe staples.
Distribution
By 2023 Oxxo operated more than 50 stores. Beyond Turkey, the brand has been present in:
- Germany
- Saudi Arabia, the United Arab Emirates, Jordan and Lebanon
- Azerbaijan
In August 2023 the brand opened in Russia with a store in St Petersburg, operated by the franchise partner Marka Rus of Fiba Retail Group. In 2026 the partner announced it would close the Oxxo stores there to focus on other activities.
Why it matters
Oxxo illustrates how Turkish fashion chains use franchise partners to expand into the Middle East, the Caucasus and Europe, building on Turkey's strong domestic garment industry.
Frequently asked questions
Where is Oxxo from?
Oxxo is a Turkish fashion brand founded in Istanbul in 1993.
What does Oxxo sell?
Oxxo sells affordable everyday clothing such as shirts, trousers, jeans and knitwear, with roots in womenswear.