PASKAL

PASKAL is a Ukrainian womenswear label founded by designer Julie Paskal. It makes feminine dresses, tops and shirts defined by laser cut details and minimalist shapes.

What is PASKAL?

PASKAL is the eponymous womenswear label of Ukrainian designer Julie Paskal, a graduate of the Kyiv National University of Construction and Architecture. Her architectural training shows in a design language built on delicate silhouettes, minimalist shapes and precise laser cutting, which is central to the brand's identity.

History

Julie Paskal was a finalist in the first edition of the LVMH Prize in 2014 and was invited to show at Pitti W the same year. A turning point came in 2016, when her collection appeared in the window displays of Colette in Paris and the brand joined Paris Fashion Week. PASKAL is also listed among the designers of London Fashion Week 2026.

Products and positioning

The label favours tulle, hearts and flowers, translated into airy, feminine pieces. Recent ranges include mini dresses, empire waist dresses, bow appliquéd crop tops, shirts and puff sleeve dresses, alongside named collections such as SS23 "BÉBÉ" and the Demi Couture 2021 to 2022 collection "Youth". In 2022 the brand added Aerobika Athleisure, an activewear line.

Distribution

PASKAL is stocked by more than 50 retailers worldwide, including 24S, Farfetch and Net-a-porter China, and sells through its own online store.

Why it matters

PASKAL is one of the Ukrainian designer labels that gained an international wholesale footprint through the LVMH Prize and the Paris and London fashion weeks.

Frequently asked questions

Who founded PASKAL?

PASKAL was founded by Ukrainian designer Julie Paskal, an architecture graduate from Kyiv and a finalist of the first LVMH Prize.

Where can you buy PASKAL?

PASKAL sells through its own online store and more than 50 retailers worldwide, including 24S and Farfetch.

All brands