29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Vita Kin

Ukraine

Vita Kin is a Ukrainian designer label created by Kyiv-born designer and photographer Vita Kin. It is known for embroidered dresses and outfits inspired by the vyshyvanka, the traditional Ukrainian embroidered shirt.

Facts
DesignerVita Kin
Born1969, Kyiv
Vyshyvanka lineLaunched 2013
AwardsElle Style Awards Ukraine 2015
Websitevitakin.com
Segment
Luxury
Categories
WomenswearHome
Sales channels
E-commerceWholesale

What is Vita Kin?

Vita Kin is the fashion label of the Ukrainian designer of the same name, born in Kyiv in 1969. Her work reinterprets the vyshyvanka, the embroidered garment of Ukrainian national costume, as contemporary luxury womenswear.

History

Kin worked in advertising and fashion photography before turning to design. In 2008 she launched the dress brand Vita Kin for Kingdom, and in 2013 she created Vyshyvanka by Vita Kin. Her first embroidered collections carried the motto Chic Nationale.

The label gained international attention when her designs were photographed during Paris Fashion Week in 2015, and The Wall Street Journal named her embroidered shirts the most popular summer dresses of that year. In 2015 she was named Best Newcomer at the Best Fashion Awards and Best Womenswear Designer in Ukraine at the Elle Style Awards.

Products and positioning

The brand's signature pieces are embroidered dresses and vyshyvanka-inspired outfits. It has also worked on collaborations, including:

  • A joint collection with lingerie and swimwear brand Eres in 2018
  • Table linens created with Amanda Brooks in 2019

Why it matters

Vita Kin helped bring traditional Ukrainian embroidery into international luxury fashion, making the vyshyvanka a recognised element of global street style.

Frequently asked questions

Who is Vita Kin?

Vita Kin is a Kyiv-born Ukrainian fashion designer and photographer whose label is known for vyshyvanka-inspired embroidered dresses.

What is Vita Kin known for?

The brand is known for luxury embroidered dresses based on the traditional Ukrainian vyshyvanka, under the motto Chic Nationale.

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