Pear Concept
Pear Concept is a Lebanese childrenswear brand that also offers matching pieces for mothers. It designs playful, durable clothing, pyjamas and beachwear for children and families.
| Origin | Lebanon |
|---|---|
| Focus | Childrenswear and matching family outfits |
| Retail | ABC Tripoli, Dbayeh and Zahle |
| Online | Own web shop |
| Website | pearconcept.com |
What is Pear Concept?
Pear Concept, also known as Pear Kids Fashion, is a fashion brand from Lebanon focused on children's clothing. Its stated aim is to create fun, magical and durable designs that families can enjoy from one generation to the next.
Products and positioning
The range covers everyday wear for girls and boys, together with a womenswear line designed to match. Collections include:
- Girls and Boys: tracksuit sets, T-shirts, sweatshirts, tops, dresses, skorts, cargo shorts and sweatpants
- Mini Me: matching outfits for parents and children
- Pyjamas, including sets for girls, boys and adults
- Beachwear: swimsuits and cover-ups
- Back to School capsules
Fabrics mentioned across the range include fleece, French terry and velvet, reflecting a focus on comfortable, practical garments.
Distribution
Pear Concept sells online with same-day delivery in Beirut and through in-store points at ABC in Tripoli, Dbayeh and Zahle, presented in the By The Roots space.
Why it matters
Pear Concept is an example of a regional childrenswear label using family-matching collections and its own e-commerce to build a loyal domestic customer base.
Frequently asked questions
Where is Pear Concept from?
Pear Concept is a Lebanese brand, with same-day delivery in Beirut and points of sale in ABC stores in Tripoli, Dbayeh and Zahle.
What does Pear Concept sell?
It sells children's clothing, matching Mini Me outfits for parents and children, pyjamas and beachwear.