Pedder Red
Pedder Red is a Hong Kong women's footwear brand selling flats, sandals, wedges and heels. It combines comfort with seasonal fashion styling and sells through its own stores and online.
| Origin | Hong Kong |
|---|---|
| Category | Women's footwear |
| Store | Harbour City, Tsim Sha Tsui |
| Positioning | Comfortable fashion shoes |
| Website | pedderred.com |
What is Pedder Red?
Pedder Red is a women's shoe brand from Hong Kong. It has been described as a footwear label with more than a decade of history that combines careful construction with new trends, offering styles for everyday wear, work, dinners and parties.
Products and positioning
The range covers the main categories of women's footwear:
- Flats and loafers
- Sandals
- Wedges
- Heels for work and evening wear
Comfort is a recurring theme in how the brand presents itself, with shoes promoted as stylish yet easy to wear. Seasonal collections have offered extended sizing, with some styles available up to size 41. Prices sit in the accessible to mid range bracket for the Hong Kong market.
Distribution
Pedder Red has operated stores in Hong Kong, including a shop at Harbour City in Tsim Sha Tsui, and has used pop up formats. Some of its shoes have been sold online through Lane Crawford, and the brand also sells through its own website to customers in Hong Kong and mainland China.
Why it matters
Pedder Red is an example of a Hong Kong footwear label targeting women who want fashion led shoes at more accessible prices than luxury brands, with comfort as a key selling point.
Frequently asked questions
Where is Pedder Red from?
Pedder Red is a women's footwear brand from Hong Kong.
What does Pedder Red sell?
Pedder Red sells women's shoes, including flats, sandals, wedges and heels for everyday, work and evening wear.