29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Pedro García

Spain

Pedro García is a Spanish luxury shoe brand founded in 1925 in Elda, in the Alicante region. Run by the founder's grandchildren, it makes all its shoes in its own Elda factory and also designs bags.

Facts
Founded1925, Elda
FounderPedro García
Chief executiveMila García
ProductionOwn factory in Elda, Spain
Websitepedrogarcia.com
Segment
Luxury
Categories
FootwearBags
Sales channels
E-commerceWholesaleDepartment stores

What is Pedro García?

Pedro García is a luxury footwear brand from Elda, a shoemaking town in the Alicante region on Spain's Mediterranean coast. The company was founded there and still produces all of its shoes in its own local factory.

History

The business began in 1925, when Pedro García opened his first shoemaking workshop. It is now in its third generation: siblings Mila García, chief executive, and Pedro García, creative director, took over from their father, also named Pedro García.

Products and positioning

The brand offers a broad range of women's shoes and accessories, including:

  • Heels, pumps, flats and ballerinas
  • Boots, loafers and slip ons
  • Sandals, wedges, mules, clogs and espadrilles
  • Sneakers and bags

The creative directors follow every phase of production, using the factory as a design laboratory where models are refined until the intended look is reached.

Distribution

Pedro García sells through its own online store, organised by country, and through stockists listed on its store locator.

Why it matters

The company makes a strong commitment to Made in Spain production and to supporting the local economy, which positions it as a reference for vertically integrated family manufacturing in the Elda shoe cluster.

Frequently asked questions

Where are Pedro García shoes made?

All Pedro García shoes are made in the company's own factory in Elda, in the Alicante region of Spain.

Who runs Pedro García?

The company is run by the founder's grandchildren, Mila García as chief executive and Pedro García as creative director.

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