Peter Do
Peter Do is a New York fashion label founded in 2018 by Vietnamese-born designer Peter Do. It makes tailoring-led clothing with a focus on construction and fine textiles.
| Founded | 2018 |
|---|---|
| Founder | Peter Do |
| Base | New York City |
| Recognition | LVMH Graduate Prize 2014, LVMH Prize finalist 2020 |
| Production | Made to order |
| Website | peterdo.net |
What is Peter Do?
Peter Do is the eponymous label of a designer born in Vietnam who lives and works in New York City. He won the inaugural LVMH Graduate Prize in 2014, launched his label in 2018 and was a finalist for the LVMH Prize in 2020.
Products and positioning
The brand describes its clothing as a uniform for the modern woman, built on tailoring, construction and fine textiles. Its stated philosophy is that every detail is considered: clean, but not minimal.
- Tailored jackets, trousers and coats
- Precise, construction-led pieces
- Knitwear and denim within a menswear and womenswear offer
Business model
Peter Do works on a made-to-order basis and reuses most of its fabrics across seasons to avoid wasted yardage. Its Made in NYC initiative supports local manufacturing crafts in New York.
Why it matters
Peter Do is one of the most closely followed young American designers of his generation. His combination of exacting tailoring with production on demand offers a model for independent labels that want to limit inventory risk.
Frequently asked questions
Who is Peter Do?
Peter Do is a Vietnamese-born, New York-based designer who launched his eponymous label in 2018.
Where is Peter Do clothing made?
The label runs a Made in NYC initiative supporting local manufacturing and produces on a made-to-order basis.