8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Prabal Gurung

United States

Prabal Gurung is a New York womenswear label founded in 2009 by the designer of the same name. It offers ready to wear and accessories, and the designer has also been creative director of the Japanese jewellery house Tasaki since 2017.

Facts
Founded2009
FounderPrabal Gurung
HeadquartersNew York, United States
SegmentLuxury and designer houses
TasakiCreative director since 2017
MemoirWalk Like a Girl, May 2025
Websiteprabalgurung.com
Segment
Luxury
Categories
WomenswearAccessories
Sales channels
WholesaleE-commerceLicensing

What is Prabal Gurung?

Prabal Gurung is an American womenswear label whose official site offers runway collections, dresses, tops, bottoms and knitwear, with seasonal collections archived from spring summer 2020 to spring summer 2027. The brand has also run campaigns under the Style with Substance banner and the Walk Like a Girl theme.

History

Gurung launched his eponymous label in February 2009 during New York Fashion Week. Earlier, in 2011, he helped relaunch the ICB collections in Europe. He has been creative director of the Japanese jewellery house Tasaki since 2017. He released his memoir, Walk Like a Girl, in May 2025, and showed a Fall 2025 ready to wear collection.

Business model and distribution

  • Own online shop: prices in US dollars with many other currencies available.
  • Retail partners: the site mentions a Spring Summer 2027 collaboration with Moda Operandi.
  • Collaborations: Sephora uniforms (2011), Target (2013), MAC Cosmetics (2014) and Lane Bryant (2017).

Wikipedia does not detail the label's wholesale network, and the sources reviewed do not state who owns the company or give financial figures.

Why it matters

Prabal Gurung is one of the most prominent independent American designers to combine runway fashion with mass market collaborations and public advocacy. The label also illustrates a model in which a designer extends into jewellery and other categories through external creative director roles.

Frequently asked questions

Who founded Prabal Gurung?

The label was founded by the designer Prabal Gurung, who launched it in February 2009 during New York Fashion Week.

What is Prabal Gurung known for?

The brand is known for luxury womenswear and for mass market collaborations with Target and Lane Bryant. Gurung is also creative director of Tasaki.

All brands