Christian Siriano
United States
Christian Siriano is a New York luxury womenswear brand founded in 2008 by the designer who won Project Runway in 2007. It offers ready to wear, gowns, bridal and interiors, and has run many mass market collaborations.
| Founded | 2008 |
|---|---|
| Founder | Christian Siriano |
| Headquarters | New York, United States |
| Segment | Luxury and designer houses |
| First flagship store | Nolita, Manhattan (2012) |
| Project Runway | Season 4 winner (2007) |
| Website | christiansiriano.com |
What is Christian Siriano?
Christian Siriano is an American luxury womenswear brand offering designer clothing, accessories and gifts. The website presents ready to wear collections, bridal, gowns and blazers, and lines such as Siriano Sport and Siriano Interiors. Rugs from the brand are sold exclusively through Amazon.
History
Siriano won season 4 of Project Runway in 2007. He launched his eponymous collection in 2008 and showed it at New York Fashion Week on 13 September 2008. His first flagship store opened on Elizabeth Street in Manhattan's Nolita neighbourhood in September 2012. He has returned to Project Runway as a mentor for seasons 21 (2025) and 22 (2026).
Business model and distribution
The label sells through department stores including Saks Fifth Avenue and Neiman Marcus, its own online shop and a showroom. Siriano has also built a large portfolio of collaborations and licences. These include Payless ShoeSource collections, expanded to four per year in 2011, a Spiegel catalogue collaboration in 2011, a Home Shopping Network line in 2013, an LG Lotus phone in 2009 and a Victoria's Secret make up line in 2009.
Products and positioning
- Ready to wear and gowns: seasonal collections including resort and pre fall.
- Bridal: a bridal collection presented seasonally.
- Interiors: Siriano Interiors, including rugs.
- Sport: the Siriano Sport line.
Why it matters
Christian Siriano is a leading example of a designer brand that grew from a television competition into a multi category business. His broad collaboration strategy shows how a luxury label can reach different price points and audiences while keeping a runway collection.
Frequently asked questions
Who founded Christian Siriano?
Christian Siriano founded the brand in 2008 after winning season 4 of Project Runway in 2007.
Is Christian Siriano a luxury brand?
The brand describes itself as luxury womenswear, but Siriano has also made collaborations with mass market retailers such as Payless ShoeSource and Home Shopping Network.