Brandon Maxwell
United States
Brandon Maxwell is a New York womenswear label founded in 2015 by the designer of the same name. It marked its tenth anniversary in 2025 and has extended into home through a collection with Pottery Barn.
| Founded | 2015 |
|---|---|
| Founder and creative director | Brandon Maxwell |
| Headquarters | New York, United States |
| Segment | Luxury and designer houses |
| Home collection | Pottery Barn, August 2025 |
| Walmart role | Creative director of Free Assembly and Scoop since 2021 |
| Website | brandonmaxwell.com |
What is Brandon Maxwell?
Brandon Maxwell is an American luxury womenswear label. The designer launched his women's ready to wear collection in New York in 2015 with a debut at Mr. Chow, and he continues to serve as its creative director. Pottery Barn has described the brand as bringing a signature, sophisticated and modern take on American glamour.
History
Maxwell, who grew up in Texas, has been Lady Gaga's fashion director since 2012 and also works as a stylist, photographer and director. He was a judge on Project Runway from 2019 to 2023. The label celebrated its tenth anniversary in 2025, presenting a spring 2026 anniversary show in September 2025. For fall 2026 it skipped a runway show and presented the collection through a film.
Products and positioning
- Ready to wear: luxury women's collections designed in New York.
- Home: a first home collection with Pottery Barn launched in August 2025, covering bed and bath textiles, tabletop, upholstered furniture, decor and lighting.
- Mass market role: Maxwell has been creative director of Walmart's Free Assembly and Scoop apparel brands since 2021.
Business model and distribution
The label is sold through upscale retailers internationally and is complemented by partnerships such as the Pottery Barn programme and Maxwell's work for Walmart. The sources reviewed do not state who owns the company or give financial figures.
Why it matters
Brandon Maxwell is a notable example of a designer who combines a luxury runway label with large scale retail partnerships in home and mass market apparel. His public profile, built through celebrity styling and television, has been central to the brand's visibility.
Frequently asked questions
Who founded Brandon Maxwell?
The label was founded in 2015 by the designer Brandon Maxwell, who debuted his women's ready to wear collection in New York at Mr. Chow.
What is Brandon Maxwell known for?
Brandon Maxwell is known for sophisticated American eveningwear and ready to wear, his work with Lady Gaga, his time as a Project Runway judge and collaborations with Pottery Barn and Walmart.