Privé Revaux
Privé Revaux is an American eyewear brand co-founded by Jamie Foxx, Hailee Steinfeld, Ashley Benson and chief executive David Schottenstein. It sells handcrafted, trend-driven sunglasses and optical frames at accessible prices.
| Country | United States |
|---|---|
| Co-founders | Jamie Foxx, Hailee Steinfeld, Ashley Benson |
| Chief executive | David Schottenstein |
| Launch price | 30 US dollars per frame |
| Website | priverevaux.com |
What is Privé Revaux?
Privé Revaux is a US eyewear brand built on the idea of affordable luxury. It was co-founded by actors and entertainers Jamie Foxx, Hailee Steinfeld and Ashley Benson with chief executive and founder David Schottenstein.
Products and positioning
The brand offers handcrafted, trend driven frames across a core collection and an Icon collection, together with optical lenses featuring anti blue light technology. Its range of around 100 frames uses names inspired by style archetypes such as the Artist, the Boss and the Godfather. At launch, frames were priced at 30 US dollars, positioning the brand well below traditional designer eyewear.
- Sunglasses
- Optical frames
- Anti blue light lenses
Distribution
Privé Revaux has used a broad mix of channels, including a New York flagship and branded kiosks, department and specialty stores such as Nordstrom, and online marketplaces including Amazon and Zalando. It launched in 50 Express stores in the US and later expanded into mainland Europe and the UK.
Why it matters
Privé Revaux illustrates how celebrity founders and a fixed low price point can be used to challenge the pricing structure of the fashion eyewear market.
Frequently asked questions
Who founded Privé Revaux?
Privé Revaux was co-founded by Jamie Foxx, Hailee Steinfeld and Ashley Benson together with chief executive David Schottenstein.
What does Privé Revaux sell?
Privé Revaux sells affordable, trend driven sunglasses and optical frames, including lenses with anti blue light technology.