Revo
B Robinson · United States
Revo is an American sunglasses brand founded in 1985 by astrophysicist and optical engineer Dr Mitch Ruda. Its lenses grew out of coating technology Ruda developed for satellites at NASA, and the brand has been owned by US eyewear group B Robinson since 2018.
| Founded | 1985 |
|---|---|
| Founder | Dr Mitch Ruda |
| Owner | B Robinson (since 2018) |
| Technology origin | NASA satellite lens coatings |
| Website | revo.com |
What is Revo?
Revo is a US sunglasses brand founded in 1985 by Dr Mitch Ruda, an astrophysicist and optical engineer who had worked with NASA. While developing lens coatings for satellite technology, Ruda realised the same approach could be applied to sunglass lenses, and that idea became the foundation of the brand.
History
With a heritage of around four decades, Revo has built a cult following in the United States. In 2018 the brand was acquired by US eyewear group B Robinson, a move credited with revitalising its position in the market.
Products and positioning
Revo focuses on performance oriented sunglasses where lens technology is the central selling point. Current models include the Zinger II and the Sterling.
Distribution
Revo sells through its own regional online stores and has a dedicated management team for the United Kingdom and Ireland to grow its presence there.
Why it matters
Revo is a clear example of technology transfer in accessories, with a brand story built on aerospace optics rather than fashion trends.
Frequently asked questions
Who founded Revo sunglasses?
Revo was founded in 1985 by Dr Mitch Ruda, an astrophysicist and optical engineer who had worked with NASA.
Who owns Revo?
Revo has been owned by US eyewear group B Robinson since 2018.