Soft Gallery
Soft Gallery is a Danish childrenswear brand founded in Copenhagen in 2007 by Tine Holt Møller. It makes contemporary baby and children's clothing with an artistic twist, created in collaboration with artists each season.
| Founded | 2007 |
|---|---|
| Founder | Tine Holt Møller |
| Headquarters | Copenhagen, Denmark |
| Signature | Artist collaborations |
| Website | softgallery.dk |
What is Soft Gallery?
Soft Gallery is a Copenhagen based childrenswear label founded in 2007 by Tine Holt Møller, who owns the company and leads its design. Its stated aim is to "bring art to the eye level of kids" and to pass on inspiring stories through clothing.
Products and positioning
The brand makes luxurious, contemporary clothing for babies and children, built on high quality materials and comfortable silhouettes. Its design approach is distinctive:
- Each season, Soft Gallery collaborates with local and international artists
- Seasonal themes are turned into prints and hand embroideries
- Designs are intended to be honest, timeless and personal
This art led approach places the label in the premium segment of Scandinavian kidswear, alongside other Danish brands known for strong graphic prints.
Distribution
Soft Gallery sells to children's boutiques and concept stores internationally and has presented its collections at Pitti Bimbo in Florence. Its seasonal collections have been featured by kids' fashion media in Europe and North America.
Why it matters
Soft Gallery is an example of how Danish childrenswear has built international appeal through design identity, here by treating each collection as an artistic collaboration.
Frequently asked questions
Who founded Soft Gallery?
Soft Gallery was founded in 2007 by Tine Holt Møller, who is also its head of design.
Where is Soft Gallery from?
Soft Gallery is a childrenswear brand based in Copenhagen, Denmark.