14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

MINI A TURE

Denmark

MINI A TURE is a Danish childrenswear brand founded in Copenhagen in 2002. It makes outerwear, swimwear and complementary clothing for children aged 0 to 12 from certified organic or recycled materials.

Facts
Founded2002, Copenhagen
Age range0 to 12 years
CertificationB Corp since 2021
MarketsAround 21 countries
Websiteminiature.com
Segment
Premium
Categories
ChildrenswearOutdoorSwimwear
Sales channels
WholesaleE-commerceMarketplaces

What is MINI A TURE?

MINI A TURE is a Danish children's clothing brand founded in Copenhagen in 2002. Its focus is outerwear designed to get children outside in every season and in any weather, for ages 0 to 12.

Products and positioning

Alongside its core outerwear, the brand offers swimwear and complementary pieces. Garments are made from certified organic or recycled materials, and the company works only with certified suppliers and factories.

  • Jackets, snowsuits and rainwear
  • Swimwear for children
  • Complementary everyday pieces

The company holds certifications under GOTS, GRS and OEKO-TEX, and has been a Certified B Corporation since March 2021, with an impact score that has risen since its first assessment.

Distribution

MINI A TURE operates through wholesale and online channels in around 21 countries, including the United States, the United Kingdom, Germany, China and Australia. It exhibits at international children's fashion fairs such as Pitti Bimbo and Playtime, and is available from Nordic online retailers.

Why it matters

The brand is an example of the Scandinavian approach to childrenswear, combining functional outdoor clothing with certified materials and measured social and environmental performance.

Frequently asked questions

Where is MINI A TURE from?

MINI A TURE is a Danish brand founded in Copenhagen in 2002.

What does MINI A TURE sell?

It sells outerwear, swimwear and complementary clothing for children aged 0 to 12, made from certified organic or recycled materials.

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