GRO
GRO (Gro Company) is a Danish children's clothing brand founded and designed by Anette Nordrup. It makes clothing for girls and boys from newborn to 10 years.
| Brand | GRO (Gro Company) |
|---|---|
| Country | Denmark |
| Founder | Anette Nordrup |
| Age range | Newborn to 10 years |
| Tween line | Sprout by Gro, ages 8 to 14 |
| Website | grocompany.com |
What is GRO?
Gro Company is a Danish children's brand founded by Anette Nordrup, who is also its designer. The name Gro is a Scandinavian girl's name that also means to grow, which suits a label for children.
Products
The core line offers clothing for girls and boys from newborn to 10 years. Designs are made from soft organic cotton, fine woven cord and cashmere. For autumn winter 2013 the collection featured rich autumn colours and fresh pastels, light fabrics with chunky knits, and simple prints on sports and activity themes.
Sprout by Gro
The brand also has a tween and teen line for girls aged 8 to 14, called Sprout by Gro. It is described as minimalistic, understated Danish designerwear, which gives older children a more grown-up look in the same design language as the main collection.
Positioning
Scandinavian kidswear websites and Paris trade coverage have featured the label alongside other Nordic children's brands, presenting it as designer clothing with an edge rather than as conventional children's basics.
Why it matters
GRO is an example of a Danish designer-led kidswear label that extended its range upward in age with a dedicated tween line while keeping natural fibres and a clean Scandinavian aesthetic.
Frequently asked questions
Who founded GRO?
Gro Company was founded by the Danish designer Anette Nordrup.
What does GRO sell?
GRO sells children's clothing for ages newborn to 10 in organic cotton, cord and cashmere, plus the Sprout by Gro line for tweens.