14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

TD by True Decadence

United Kingdom

TD by True Decadence is a womenswear line from True Decadence, a Manchester-based brand designing wedding and occasion wear in the UK. It sells evening gowns, prom, bridesmaid and party dresses online and through ASOS.

Facts
Parent brandTrue Decadence
BaseManchester, United Kingdom
CompanyKacoo Retail Limited
FocusOccasion and evening wear
Websitetruedecadence.com
Segment
Mid-market
Categories
WomenswearAccessories
Sales channels
E-commerceMarketplaces

What is TD by True Decadence?

TD by True Decadence is part of True Decadence, a British womenswear brand based in Manchester. True Decadence is a trading name of Kacoo Retail Limited and describes its products as wedding and occasion wear designed in the UK.

Products and positioning

The brand focuses on dresses for special occasions:

  • Evening gowns and maxi dresses
  • Prom and bridesmaid dresses
  • Wedding guest and bridal party looks
  • Partywear and accessories

Styles sold on ASOS include strapless midi and maxi dresses, ruffle-neck dresses and lace and flutter-sleeve designs in colours from black and cream to bright pink and mint green.

Distribution

True Decadence sells through its own online store, which ships worldwide, and through the online retailer ASOS. The brand is active on Facebook, Instagram, Pinterest and TikTok.

Why it matters

TD by True Decadence is typical of UK online occasionwear labels that combine a direct webshop with marketplace distribution to reach a broad audience.

Frequently asked questions

Where is True Decadence based?

True Decadence is based in Manchester, United Kingdom, and designs its occasion wear in the UK.

What does TD by True Decadence sell?

It sells occasion dresses including evening gowns, prom, bridesmaid, wedding guest and party dresses.

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